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"Not Heidi" is an independent, small label which reinterprets traditional tribal jewellery into beautiful contemporary pieces with a modern look. each piece is made by hand, combining unique jewellery elements such as vintage coins, bells, beads, and traditionally handcrafted amulets with natural leather and cords. The handcrafted nature of each element means that no two pieces are exactly the same.
Borrowing design elements from different tribal regions around the world, Not Heidi supports the continuation of love for these pieces, whilst making them wearable for our modern lifestyle.
Inspired by the coast, Not Heidi is created by the sea in Sydney, Australia.